Tuesday, September 09, 2003

I don't believe this...

Wham-O Inc, the maker of the Slip 'N Slide, is suing Viacom over the movie "Dickie Roberts: Former Child Star".

In one key scene that appears in Paramount's trailers for the PG-13 film, Spade's character launches himself belly first across a dry Slip 'N Slide -- not realizing it's supposed to be wet first -- then rolls over with red welts on his chest, crying "Oooooh, it stings." In another scene, Spade lubricates the toy with vegetable oil, then slides into a fence.

"Wham-O is concerned about the depicted misuse of its product in the film and its advertising, particularly the potential for injury to children and even adults who, after viewing the scene, might use the product in the same reckless manner," said Peter Sgromo, marketing director of Wham-O's toy division.

He said the movie "violates all safety guidelines that are clearly marked on the product and the packaging." Those guidelines limit the slide's use to children aged 5 to 12, weighing less than 110 pounds and under 5 feet tall. In addition, the product must be inflated, wet and connected to a hose before being used.

The suit goes on to say that advertising for the film may leave the public with the false impression that Wham-O in some way authorized or sponsored the Slip 'N Slide scenes.

Pardon my language, but give me a friggin' break. If it's "clearly marked", what are you worried about Peter? It amazes me that you can still function with your head that far up your ass.

When people wonder what's wrong with the way things are done in the US, I can use this as a perfect example.

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